A Suit That Fits to branch out into John Lewis
Bespoke tailor to offer appointment-only consultancy service
A Suit That Fits, the bespoke tailoring company founded by 2009 Growing Business Young Guns Warren Bennett and David Hathiramani, has landed a concession in the Oxford Street branch of John Lewis.
Operating in a new boutique fitting area within the store, A Suit That Fits will provide a bespoke, appointment-only consultancy service, with style advisers working with customers to create their perfect suit. Suits will be available from £500, and will be individually handcrafted over a 6-8 week period. Matt McCormack, head of menswear buying for John Lewis, said: “An in-store bespoke service will perfectly complement our growing formalwear offer. “The founders of A Suit That Fits have delivered a creative concept that’s going to really resonate with our customers looking for bespoke fit and quality, at a high street price.” Hathiramani told Growing Business that the partnership is “a mutual thing” which has evolved from a discussion at the Drapers awards in 2010. “Warren, my co-founder, and one of the John Lewis guys were at the awards ceremony, where they won big retailer of the year and we won small retailer of the year. Things went from there – bespoke tailoring was something John Lewis customers were asking for, and we thought it could really work.” Although A Suit That Fits maintains 33 studios nationwide, its service has hitherto only been accessible online or via recommendation. Hathiramani believes the new partnership will change this: “The John Lewis offering will give us a different avenue, and enable us to see customers who shop in a different way. John Lewis shares the same values as us, so it should attract the right kind of business.”