Actual Experience raises £4m Henderson Global Investors-led funding

City backing to fund international expansion for fast-growing digital analytics firm

‘Digital supply chain management’ firm Actual Experience has today announced the completion of a £4m financing round, led by global asset management firm Henderson Global Investors.

Founded in 2009, Actual Experience operates an ‘analytics-as-a-service’ platform for blue-chip clients, based on research at Queen Mary University of London, which it claims improves the efficiency of supply chains across multiple stages and has the potential to save businesses billions.

Since launch it has seen strong growth and acquired a client list which includes Cisco, DHL, Thomson Reuters, Verizon, Accenture, Standard Bank and ITV.

Actual Experience’s growth has been recognised in a series of industry awards including the Institute of Engineering and Technology award in 2012, the UK IT Industry “Innovation and Entrepreneurship Award” in 2013 and third place in the recent Cisco BIG Innovation awards.

The £4m backing will be used to support the continued expansion of the digital company including a strengthening of its presence in overseas market.

Dave Page, co-founder and chief executive of Actual Experience, said: “This investment provides the resources to meet the latent global demand for Digital Supply-Chain Management.

“We’re a unique business tool that helps baseline, benchmark and improve the delivery of digital services to staff and customers worldwide, manage suppliers better and focus investment where it is needed most.”

Rob Giles of Henderson Global Investors’ small business subsidiary Henderson Volantis added: “We are absolutely delighted to have taken this investment in Actual Experience and look forward to working with one of the most exciting technology companies we have come across in recent years.

“Their product is both revolutionary in the management and improvement of digital services and easy to consume – delivering fast take-up across an exceptionally broad target market.”

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