Ad-tech start-up wayve receives £300,000 funding from Mercia Fund Management

Advertising platform will use funding to extend its expansion strategy

London-based advertising technology start-up wayve has secured £300,000 seed investment from Mercia Fund Management’s new hybrid SEIS & EIS fund.

Founded in 2013 by Jamie Evans-Parker, the company is a ‘360 degree’ advertising platform incorporating mobile, desktop and digital outdoor.

Its suite of programmes help creative agencies, publishers and media agencies monitor and manage campaigns across multiple channels and devices.

Just two years after launch, a number of major media brands already use the platform including The Financial Times, Bloomberg, Business Insider and News UK.

wayve will use the finance to implement and put its expansion strategy into motion.

Evans-Parker commented: “Mercia’s investment provides us with the opportunity to accelerate our go-to-market strategy and build our team, as the company begins to scale and branch out into the international market.

 “We believe that wayve has the potential to streamline 360° advertising for creative agencies, publishers and media agencies in a way that is cost-effective, digitally enhanced and measurable in real-time.”

Joshua Levy, investment manager at Mercia Fund Management, commented: “I have been extremely impressed by the services offered by wayve and I am excited to see how the company will progress following Mercia’s initial seed investment.

“wayve has already proved the importance of its service offering through its impressive client roster, I am confident that this client base will increase as brands continue to look for an efficient way of enhancing their assets and engaging with their audience.”

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