Marketing tech start-up Adimo closes £1m in seed funding

Glasgow-based company will use funding to strengthen its commercial team and drive customer acquisition

Adimo, the Glasgow-based marketing technology start-up, has secured £1m in seed funding from Scottish Investment Bank, ESM Investments, Galvanise Capital and Patrick Griffith, co-founder of Havas Work Club.

Founded by Richard Kelly in 2012, Adimo integrates with display ads, landing pages, websites, social media and video to make it ‘shoppable’. Shoppers can add products directly from marketing content and add it to their online supermarket basket.

Brands receive data about their customer’s behaviour and decision making, providing insights on everything from products viewed to basket additions and revenue.

Adimo’s customers include Nestlé, P&G and PepsiCo. To date it claims to have added more than 1,000,000 products to baskets for its clients, generating over £14m. It has integrated with over 100 retailers across 20 countries.

The funding will be used to boost its commercial team and drive customer acquisition.

Kelly commented: “Our technology integrates with any form of marketing to make it shoppable, shortening the path to purchase, putting brands in baskets and providing valuable behavioural data about customer decision-making for clients.”

Griffith added: “I like that Adimo are asking a different question, and while most marketing tech firms seem to focus on ever more ingenious ways of shafting the consumer, Adimo’s idea of ‘How can we make advertising more useful to people?’ is really refreshing.”

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