Amazon to launch platform to help British start-ups sell their products
Launchpad service will partner with VCs and crowdfunding platforms to identify companies that will benefit from a 'new shop window'
Amazon is launching an online platform this week that will help start-ups across Britain sell and market their products and provide a ‘new shop window’ for businesses to reach consumers.
Its Launchpad service – which piloted in America in July – will promote products on a dedicated area of the Amazon UK site, helping start-ups to manage inventory, distribute products through its delivery network, and receive marketing support, in exchange for a cut of the sales.
Amazon will work with crowdfunding platforms, such as Crowdcube and Kickstarter, and venture capital (VC) firms, such as Andreessen Horowitz, to help decide which start-ups should feature on the platform.
Among the first start-ups to feature on the site will be Kano; the DIY computer kit founded by Young Guns Alex Klein and Yonatan Raz-Fridman, the WiFi-enabled iKettle; created by 2015 Startups Awards finalist Smarter, and Mous’ Musicase; an iPhone case which also holds your headphones.
Amazon.co.uk managing director, Christian North, commented: “We know from talking to start-ups that bringing a new product to market can be just as challenging as building it.
“Amazon Launchpad gives start-ups support . . . so they can focus on inventing on behalf of customers.”
James Griffith, co-founder of the Mous Musicase, added:
Building a website for your business idea is easier than you might think. Our online tool ranks the top website builders that offer free trials.
“Amazon Launchpad is hugely exciting for us. Having Amazon include our first product, the Musicase, on the Launchpad page is a huge vote of confidence for us, and for the entire UK start-up scene, and will hopefully inspire more people like us to make their dream product a reality and bring it quickly to the mass market.
“It will revolutionise how you can scale a product startup by providing global reach for free. There are so many amazing products from start-ups out there – it’s great that they’ll now be getting a leg up to compete with even the very biggest players”.