Amplience completes £3.7m deal led by Octopus Investments

E-commerce provider’s new funding to drive product development and expansion into new markets

London-based cloud merchandising and marketing provider, Amplience, has secured £3.7m in its second funding round led by existing investor Octopus Investments, it announced today.

Amplience specialises in a digital technology solution, its Rich Adaptive Media Platform (RAMP), which provides multi-channel retail companies with the ability to ‘transform’ their digital campaigns and  create a range of marketing products which they can then optimise and deliver across all devices and tablets.

With backing from several other existing stakeholders and new investor Northstar Ventures, it intends to utilise the finance to accelerate its international growth and enhance the research and development and roll-out of its platform.

The investment follows a series of achievements for the e-commerce company having recently secured a number of high profile clients including Tesco and House of Fraser.

The deal also marks another major investment for Octopus having financed £2m in advertising start-up, Affectv, just last week.

CEO of Amplience, James Brooke (pictured), commented:  “This second round of funding will really help to take us to the next stage of our growth.

“Investing further in our platform will ensure that Amplience continues to be at the cutting edge of technical innovation. This combined with deeper penetration of our existing markets and expansion into more countries will attract an increasing number of enterprise, brand and retail teams to realise the power and importance of creating great digital experiences.”

Jo Oliver, investment director at Octopus, continued: “The team at Amplience is making great strides and we continue to be really excited by the business’ potential.

“We are looking forward to continuing to partner with the business as it builds on its success to date.”

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