Amplience raises $8m in deal led by Silicon Valley Bank

Content marketing platform will be expanding further in North America and expects to hit revenues in excess of £8m next year

Amplience, a digital marketing platform recently featured on Growing Business, has announced an $8m Series C round involving Silicon Valley Bank and Columbia Lake Partners.

Founded by James Brooke (pictured), Amplience works with brands such as Panasonic and Marc Jacobs to provide a suite of web APIs, tools, and a dedicated team which provide customers with “fantastic content” to drive sales.

With turnover of £5m, the company recently enhanced its platform with the addition of integrated social and user generated content capabilities and is planning to develop its offering further next year with integrated analytics and a range of applications.

Following a $10.5m Series B round in March of this year, the content business intends to use the latest investment to drive growth in North America and win new clients with £8m turnover projected for the next 12 months.

The firm has also announced three new key hires including Rob Shaw; former global vice president at Hybris, Craig Smith; ex Marks & Spencer programme manager, and Ian Matthias; former product manager at Hybris.

Amplience’s Brooke commented:

“These are exciting times at Amplience. We’ve enjoyed strong growth in both Northern America and Europe as retailers increasingly see the value of a single solution that transforms the economics of digital content. We enable them to deliver more engaging content experiences more often, and across every touch point, while driving down production costs.”

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