Plusnet Pioneers

Anna Bance, founder, Marketing Pioneer

Anna Bance is the founder of Europe’s leading online rental website,, that gives millions of women the ability to hire designer dresses and accessories for a fraction of the price; as one of the first ‘Sharing Economy’ companies to launch before the term was widely used.

Girl Meets Dress started out whilst Anna was working for Hermes as Head of UK PR when she noticed there was a gap in the market for luxury clothing and accessory rental for women, she quickly jumped on the idea becoming the first company in the world to hire luxury fashion online. Anna’s background is in Fashion, Journalism and PR with her degree in Fashion Promotion from London College of Fashion and her skill sets meant she could start up, generate worldwide press attention and launch Girl Meets Dress.

The business has scaled throughout Europe, and the company raised funding from Rocket Internet’s Oliver Samwer’s $200mn fund Global Founders Capital. Anna has been busy pioneering the way forward for rental as a new and exciting ecommerce category of its own.

See Anna’s tips in our video on 5 golden rules of marketing to build your brand and win new customers..


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