App builder Fliplet secures £500,000 seed investment
Enterprise app market saw an estimated 5 billion downloads in 2014
Mobile app builder Fliplet has secured more than £500,000 in seed funding from lead investor Ben Wynne-Simmons, formerly of 3i and Barclays Private Equity, with investors from marketing, finance, media and IT also participating.
Launched in 2013, Fiplet allows people with limited technical knowledge to easily build and share apps securely, for a fraction of the time and cost of a professional designer. Typically, the platform is used by companies to create internal business apps to drive productivity by supporting sales, reporting, training, marketing, lead capture and HR.
Fliplet has attracted clients including Sky, Marriot, Xerox, Mars and Bird and Bird, and has formed partnerships with mobile brands such as Citrix, Samsung, Blackberry, AT&T and AirWatch.
The business and productivity app market was worth an estimated $28bn in 2013, and is predicted to grow to $58bn by 2016, with an estimated 5 billion downloads in the rapidly expanding enterprise app market in 2014.
Ian Broom, CEO and co-founder of Fliplet, said: “Enterprise apps are today where corporate websites were in the 1990s; seen as a nice-to-have, but not essential. But with smartphone use expected to hit 6 billion devices by 2020, businesses need to start paying attention to the shift in how their teams, customers and suppliers want to communicate and collaborate. Interestingly, 75% of the apps currently created with Fliplet are for internal use or limited distribution.
“Fliplet breaks down technology barriers, helping businesses to create apps that reduce cost or drive strong return on investment. Our goal is to democratise the production of apps so that anyone can do it, not just those who know how to code.”
Wynne-Simmons added: “Fliplet is offering an innovative product that is very much of its time. This is a team that is approaching the way people work with a ‘mobile first’ mentality, and with mobile-native millennials as the greatest incoming wave to the workforce the timing couldn’t be better.
“The best businesses are already equipping for this change and the others risk losing out if they don’t. Fliplet is also challenging conventional business models. It democratises development, allowing for innovation to bubble up from employees rapidly building multiple apps – charging per user rather than per app.”