Appear Here partners with TfL to offer pop-up shop rental space in key London stations
15 properties across London Underground network to be made available to retail entrepreneurs
Online retail letting marketplace Appear Here, featured in the Startups 100 2013, has announced an agreement with Transport for London (TfL) to introduce pop-up shops across the transport provider’s retail estate.
For the first time, retail premises within the London Underground (LU) network, including key stations such as Old Street (pictured), Piccadilly Circus and Baker Street, will be made available for short-term rentals to retail entrepreneurs, brands and designers.
With the 1,000 retail properties within its portfolio mainly occupied on a long term basis, TfL intends for around 15 spaces to become available and will be reserving the spaces for pop-up use.
Appear Here will then market these retail spaces on its platform with revenue reinvested back into TfL’s network to “support Londoners”.
Founded in February 2013 by Ross Bailey, a young entrepreneur to watch in 2014, Appear Here enables users to find, book and list short-term retail space and works with some of the world’s largest brands including Google and Microsoft.
As part of the partnership, Appear Here will be focusing its efforts on Old Street LU station to create a “new retail destination” in London with eight retail spaces available at the Tech City hub which will be housing new retail businesses “every three months or so”.
Offering start-ups access to “prime retail environments” in central London, the deal forms part of TfL’s work to improve customer journeys by broadening its range of shopping outlets and is forecast to generate £3.5bn over the coming years.
TfL is looking to build on its pop-up success to date, having enjoyed growth since its first pop-up shop opening in November 2013 with fashion retailer PAPER London.
Ross Bailey, CEO and founder of Appear Here, said: “We see this as a great opportunity for
innovative brands, ambitious start-ups and hungry entrepreneurs.
“Appear Here’s purpose is to help people make their ideas travel and with millions of commuters travelling on TfL’s network every day, we recognised there was a real opportunity for savvy retailers and entrepreneurs to reach their target market.
Discussing the pop-up shop opportunities at Old Street, Bailey continued:
“Old Street Station offers unparalleled opportunities for people to seed ideas and get great exposure amongst the trend setters and forward thinking businesses in the surrounding area, ultimately making their ideas travel further.”
London Underground managing director, Mike Brown, commented:
“Pop-up shops are a fantastic way to showcase new products on a temporary basis. As well as ensuring our retail offer is vibrant, we are also excited about giving new business ventures exposure to our huge customer base.”
Graeme Craig, director of commercial development at TfL, added:
“The partnership with Appear Here will enable us to make the most of our retail assets whilst generating revenue we can reinvest into improving the transport network, benefiting all Londoners.”