Apprentice advice for London’s female entrepreneurs

Michelle Dewberry encourages women-run businesses

The winner of prime-time TV show, The Apprentice, is encouraging more London women to seek the support and advice needed to run a successful business.

As part of Enterprise Week, Business Link for London has joined forces with Michelle Dewberry to encourage more women to get started in the business world.

Results from the London Annual Business Survey revealed that the percentage of women-owned businesses has risen steadily from 9.7% in 2003 to 16.7% in 2005.

Business Link for London is urging the growing ranks of new women business owners to seek out the advice available to them.

Speaking at the launch of the campaign, Michelle Dewberry was eager to encourage women who have had an idea but are yet to take the plunge.

“There are so many that don’t take the first step to changing things when they’re unhappy at work,” said Dewberry.

“Starting your own business can change your life, but you’ve got to believe in yourself, and take advantage of organisations that offer you advice. Do your research, and get as much information as you possibly can.”

The advice was echoed by Connie Sprague, external communications manager at Business Link for London.

“A lot of women who run their own business tend to rely on informal support from friends and family,” she said. “We’re trying to raise awareness about the professional advice that’s out there.”

The annual survey also revealed that London’s women-run businesses employ a higher proportion of women.

Whereas women make up 70% of the workforce in female run companies in the capital, they account for only 22.2% of those run by men.

© Crimson Business Ltd. 2006

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