Ariadne Fund leads £1m investment in Quill

Funding set to enable content creation platform to achieve rapid growth

The content marketing company Quill has secured a £1m investment in a funding round led by Ariadne Fund.

Founded in 2011 by entrepreneur Ed Bussey, Quill, formerly named iTrigga, specialises in providing businesses with high quality, web-optimised content, on any topic and in over 30 languages.

The London-based firm says the funding will be used to grow its management team in the UK and overseas.

In addition, the investment will enable the expansion of its specialist, multi-lingual writer and editor base to meet the demand of its clients which include Shop Direct Group, Swiftcover, WPP and Aegis.

The content marketing business also aims to use the finance to develop the global roll-out of its new technology platform which manages workflow and quality assurance of a network of writers, editors and video producers.

Quill is CEO Bussey’s third business, having previously founded the social networking site ZYB, acquired by Vodafone in 2008 for 31.5m, and online fashion retailer figleaves.com which sold to N Brown in 2010 for £11.5m.

Ariadne Fund led the investment along with several other leading entrepreneur investors including Shakil Khan of Spotify, Rupert Ashe of Graze and Nick Beare of the BBC Worldwide.

The Ariadne Fund which is managed by well-known business woman Julie Meyer MBE (pictured), CEO of Ariadne Capital, has £5.3m under management and 25 leading limited partners.

Ariadne Fund typically invests £250,000 to £500,000 in technology and tools companies that aim to transform large industries with recent investments including the website builder, ClickSlide.

Bussey commented on securing the investment: “Ariadne has backed some explosive growth companies over the past decade, and we’re excited to be joining their portfolio.

“We have an outstanding investor base of leading digital entrepreneurs and we wanted to build on that investment approach with the ‘Entrepreneurs Backing Entrepreneurs’ ethos of Ariadne’s investment platform.”

Meyer added: “Not only has Ed impressed me over the years – and I was always looking for an opportunity to work with him – but I loved the fact that he was ex-special forces. Compared to that, entrepreneurship is a piece of cake!”

 

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