Consumer insight platform Audiense bags £3.8m from Candy Crush creator

London-headquartered company will use funding to expand across North America and improve its platform

Audiense, a consumer insight platform, has secured £3.8m in funding from seed investor Mel Morris, the chairman of Candy Crush creator King Digital.

Founded in 2012, London-headquartered Audiense uses social data, cognitive science and traditional marketing to deliver consumer insights for brands and agencies. This helps with customer acquisition, improving marketing results and to inform advertising campaigns.

The company works with a range of clients including sports brands, Premier League football clubs, major news publishers, digital agencies, clothing and music brands and the UK government.

The investment will be used to ramp up Audiense’s sales and marketing functions, improve its platform functionality and to fuel North American expansion.

This is Morris’s second investment in the advertising technology space in under a year after a £2m injection into Adthena in August 2016.

Javier Burón, co-founder and CEO of Audiense, said: “Companies are beginning to understand how vital consumer insights are to their future success or even to their continued existence. Massively positive feedback from our rapidly growing customer base would suggest we have the right solution at exactly the right time.”

Morris added: “I believe the Audiense team and tech, packed as it is with genuine and deep expertise in socially-acquired data and insight, is superbly poised to help businesses extract maximum value from their social marketing budgets.”

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