Boutique fitness brand Barrecore snags investment from Octopus

Fitness company counts the likes of Jordan Dunn, Suki Waterhouse and Pippa Middleton as clients

Barrecore, the boutique fitness company, has secured an undisclosed sum of investment from Octopus Investments.

Operating from nine studios across London and the UK including Mayfair, Chelsea, Bristol, Leeds and Alderley Edge, Barrecore’s classes integrate high-intensity, low-impact and fat-burning exercises.

With a number of high-profile clients including Jordan Dunn, Suki Waterhouse and Pippa Middleton, the company claims its classes help to achieve “the most coveted and recognised body shapes”.

Having seen a 200% increase in studio openings over the last two years, Barrecore will use the funding to expand further across the UK and into Europe.

The brand has also announced the appointment of Peter Woods as CEO, who has previously held management positions at the likes of David Lloyd Leisure, Aspria, Holmes Place and Sk:n Clinics.

Sunaina Sinha, Barrecore’s chairman of the board of directors, said: “We are delighted about the investment from Octopus, which will enable us to expand rapidly throughout the UK and in Europe.

“Peter, as the new CEO, brings a wealth of experience in scaling fast-growing businesses in the fitness and leisure industry in Europe.”

Rebecca Hunt, of Octopus Investments, added: “The growth in boutique fitness has come to Europe and Barrecore is uniquely positioned as the market leader to capitalise on this fast-growing trend.”

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