BBC Click! presenter shares secrets of maximising free Cloud tools for business

Kate Russell’s Working the Cloud provides everything businesses need to save time and money through apps and online tools

Presenter of popular BBC tech show Click! Kate Russell, has shared her unparalleled expertise in her first book Working the Cloud: The Ultimate Guide to Making the Internet Work for You and Your Business.

Published by Crimson, the company behind Startups.co.uk, the guide reveals how to use new devices, apps and technologies that don’t cost a penny to build a lucrative business.

After researching for over a decade, Russell’s Working the Cloud unveils the less well-known opportunities the web has to offer for small businesses and marketing and PR experts, from social media and marketing tools, to office management and free telephone services.

Featuring Russell’s personal tips to building a lean business, the book clearly explains each application to ensure that even the least tech savvy business owners can learn how to use online services such as data handling tools, virtual offices and online funding platforms as smoothly and securely as possible.

Each chapter includes an interview with an inspiring entrepreneur, providing readers with expert tips from those who have tried and tested the online tools in their own companies.

In conjunction with the book release, Working the Cloud has its own smartphone app, where users will find exclusive video interviews with leading entrepreneurs and technology experts including Martin Lewis from MoneySavingExpert.com, Hilary Devey from Dragons’ Den and Tony Banks from The Secret Millionaire.

With so many technology wonders housed inside, it’s only natural that Working the Cloud would have a tech cover. Using augmented reality technology, readers can experience a virtual teaser of its contents, simply by downloading the free Aurasma app on their smartphone or tablet device and pointing the camera at the book cover.

To celebrate the book’s launch, Startups will be publishing three exclusive extracts from the book starting today.

Working the Cloud is available from Amazon now .

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