bd4travel secures $4.2m Series A funding
First company as part of Boris Johnson's new Traveltech Lab accelerator to secure investment
bd4travel, a predictive analytics platform for the travel industry, has closed a $4.2m Series A funding round led by Hoxton Ventures, with participation from Talis Capital and The Accelerator Group’s Robin Klein.
The start-up is the first within new London-based incubator Traveltech Lab to secure a funding round, since the accelerator's launch in March 2015.
bd4travel provides real-time personalisation by profiling individual visitors to online travel stores, analysing their behaviour to help the travel industry to improve customer experience.
The Traveltech Lab was created by Boris Johnson's London & Partners group in partnership with shared workspace provider The Trampery, to help London become a global leader for the travel technology industry.
Andy Owen-Jones, CEO of bd4travel, said: “When our customers see that we can generate rich user profiles and predict the travel wishes for anonymous site visitors, when all they’ve seen before is their traffic numbers, they tend to be pretty blown away.
“The future of the travel market is hyper-personalisation, where users are appreciated and serviced as individuals and travel offers are recommended according to their actual desire”.
Andrew Cooke, COO London & Partners, added:
“This funding round is great news both for bd4travel and for the Traveltech Lab. It shows that companies are able to develop their smart ideas in our incubator, and that investors are keen to back those businesses so that they can grow to the next level and become significant players in the growing travel tech industry.”