BeCheeky.com gains further investment
The bikini retailer backed again by the YFM group
Online lingerie and swimwear company BeCheeky.com has gained further investment from the YFM Group managed South West Ventures Fund.
The company, launched by Justine Wyness in 2005, says it has grown by 25% in the last year and while the high street falls, as an online company, it is well-placed for future growth. The website has over 1,000 lines including brands such as Bracli, Lola Luna, Morgan, Princess Tam Tam and Sensualle. “This second round of funding from the South West Ventures Fund comes at a pivotal time for BeCheeky.com,” said Wyness. “It will enable us to continue to improve our website, the customer experience, and our online marketing strategy. “This additional funding will help us to grow the customer base and add new lines to the range to target the growing numbers of people shopping for lingerie and swimwear online.” © Crimson Business Ltd. 2009