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Plusnet Pioneers

Ben Bilboul, Karmarama

Karmarama CEO, Marketing Pioneer

Ben started his advertising career at Still Price Lintas working on Peperami, and the global Lynx/Axe account.

In 1996 he became St Luke’s first hiring, heading up the IKEA account. During his 5 years at St Luke’s Ben ran IKEA, HSBC and the agency’s digital division, as Managing Partner. Ben left St Luke’s in 2000 to set up his own consultancy, working with clients like IKEA and EMAP.

In 2004 Ben was re-united with David Buonaguidi (the ex-St Luke’s creative director) at Karmarama where he became the partner responsible for client service and running the business.

In the last 7 years Ben has been responsible for managing the Karma Comms Group of companies as well as continuing to have a hands on role with Karmarama clients. In his role as Group CEO, he has brought together nearly 280 employees under the Karma Comms Group banner (covering CRM, data, design, digital, TV & content production, social media & PR as well as advertising), through a combination of organic growth, mergers and acquisitions. During that period Karmarama grew from a small boutique agency to the UK’s largest independent communications company. In 2016 he oversaw the sale of Karmarama to Accenture.

Ben is half Irish, half Egyptian, and lives in West London with his wife Sophie and their three children.

See Ben's tips in our video on 5 golden rules of marketing to build your brand and win new customers..


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