Benjys to offer 500 new franchise opportunities
Sandwich firm launching mobile catering service
Sandwich chain Benjys has announced that it is offering up to 500 new franchise opportunities thanks to the launch of it’s “revolutionary” mobile catering service – Benjy’s Delivered.
The company is aiming to create huge interest in the scheme by offering potential franchisees a half price introductory offer on the franchises for sale. With the first franchises to be sold from this month, Benjys Delivered will eventually evolve into a fully-franchised operation.
Benjys said that although it wants to set up franchises across the UK, the initial openings will be created in the Essex and Hertfordshire area.
The sandwich firm is offering potential franchisees an exclusive trading area for five years, provided that the £5,000 franchise fee and £300 a week rent is met.
In return, franchisees have been promised a dominant position in catering to consumers in industrial and light industrial parks, with a state-of-the-art van, comprehensive training and equipment also being provided.
Benjys hopes to gain a large slice of the mobile catering market, which is estimated to be worth £400 million.
The company claim that there is widespread customer dissatisfaction with what is currently available in terms of mobile catering, and promised to offer a quality alternative to “fly-by-night” operators with “highly mixed food hygiene standards.”
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Ian Rickwood, chief executive of Benjys, said that he sees a real opportunity to revolutionise the mobile catering market and bring good value for money to out of town office and factory workers.
“Now all we need is franchisees who share our entrepreneurial vision and want to profit from it themselves. Benjys Delivered represents an equally great opportunity for us both.
“Benjys is a branded operator with the ability to achieve and manage scale whilst maintaining a focus on quality, range, hygiene standards and customer experience – we already have the infrastructure and capacity in place to handle this growth,” he said.