bethere: Panos Spyrakis
The founder tells us why running the family business inspired him to go it alone and why focusing on building the best team is essential
Name: Panos Spyrakis
Company name: bethere
Date launched: 30/09/15
Tell us what your business does:
bethere app is a mobile social planning network where users can see where others will be in the next hours or days while sharing their own future check-ins with friends.
Where did the idea for your business come from?
The idea came from our need to answer the question “What to do next?”
We wanted to offer users access to their friends’ upcoming activities and events, so we created a way for friends to share upcoming events with each other that they were going to and for others to get inspiration on what to do next.
How did you know there was a market for it?
The initial target market is users who already check-in through platforms such as swarm and Facebook.
What were you doing before starting up?
I was an electrical engineer and working for my family’s construction company, where I responsible for the overall management of the company’s projects.
Have you always wanted to run your own business?
Being part of a family business and having already cultivated an entrepreneurial spirit, it was always my goal to start a business from scratch.
How did you raise the money?
We are currently self-funded.
Describe your business model and how you make money:
Currently we’re concentrating on building our user base but we hope to monetise through a subscription-based service with small and medium enterprises, and use future data to host highly targeted location based advertising.
What challenges have you faced and how have you overcome them?
The biggest challenge we have faced has been to disrupt the habit of checking-in and replace it with the habit of posting on bethere, thus sharing your future location with others.
What was your first big breakthrough?
Reaching 20,000 monthly active users.
What advice would you give to budding entrepreneurs?
I would advise them to focus on building a team of people who are going to share your passion and vision for the business.
Where do you want to be in five years’ time?
We hope to become the main platform people use to plan their social activities and be a tool that helps venues connect with online markets.