Better With Money: Jo Thresher
With nearly 30 years experience in financial services, Jo Thresher's new start-up provides face-to-face and web-based financial wellness workshops
Tell us what your business does:
Better With Money Ltd provides f2f and web-based workshops and consultancy to UK employees provided by their employer. Why would an employer do this? Why do your employees come to work? For MONEY and if they are not happy with money it reduces engagement, increases attrition, absence and stress. So helping people get out of debt, plan, budget, understand pensions, protection and even wills, means they will be happier and more engaged.
Where did the idea for your business come from?
Having worked in financial services for many years I saw the gap between people being given a financial services product but not understanding how to plan their money. I saw people not value what their employer gave them and be unhappy.
How did you know there was a market for it?
I had previously run the education team at a large corporate but wanted to do it wholly independently and not sell any products or sell advice. I understand that most people just want some clear, uncomplicated guidance and demands from large corporates.
What were you doing before starting up?
I’m the former head of money at work for Jelf Employee Benefits and have nearly 30 years experience in financial services
Have you always wanted to run your own business?
I guess so – I didn’t realise it would be so hard or so fun though!!
How did you raise the money?
I saved! I am after all in the business of being BETTER WITH MONEY!
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Describe your business model and how you make money:
Employers buy workshops and consultancy. My trainers and I provide them. Employer pays. Employee is happier.
What challenges have you faced and how have you overcome them?
I am a very social person, and don’t enjoy having my head in a computer. I’m much happier meeting people and working with them. When I can’t stand it anymore, I ring a client or prospect or introducer and just have a chat!
What was your first big breakthrough?
Realising people think there is a real need for what I am offering, and a couple of introducers connecting me with FTSE 100 businesses.
What advice would you give to budding entrepreneurs?
Get on with it but don’t scrimp on research, website or hours!!
Where do you want to be in five years’ time?
Respected as an industry leader in this fiel