Bijou Commerce secures £2m from New Look founder and former Google MD

E-commerce start-up will use funding to ramp up growth of platform which helps fashion retailers monitise shopping experiences on mobile

A new software-as-a-service (SaaS) platform which intends to help retailers make more money from mobile has raised £2m funding in a round led by New Look founder Tom Singh, venture firm Blenheim Chalcot, and Dan Cobley; the former managing director of Google UK and Ireland.

Launched in January 2016, Bijou Commerce delivers native mobile app solutions on iOS and Android smartphones and offers single image browsing which makes it easier for users to browse and buy on mobile and therefore looks to enable e-commerce retailers to be more profitable.

The tech start-up will use the investment, which sees Cobley join the company’s board of directors, to “evolve” its offering and add other tech such as bluetooth and WiFi beacons.

It also plans to make its platform code open source which would enable third party developers to build new functionality and then sell it through a platform marketplace.

The funding news also coincides with the start-ups appointment of Beth Wond; co-founder of e-commerce tech business Made by Silk, as managing director.

Investor Singh commented: “Taking advantage of this market opportunity, Bijou Commerce can offer single image Tinder Swipe browsing, revolutionising mobile buying for users and making it more profitable for its retail partners.”

Cobley added: 

“The world has gone mobile, but retailers are playing catch up. Most do not have the technical resources to deliver what they know their customers want. With Bijou they can close the gap quickly, and deliver valuable insights, higher conversion rates and happier customers.”

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