Bloom & Wild set to blossom with £3.75m capital injection

Flower delivery subscription service will invest in technology and embark on European expansion

Bloom & Wild, the Startups Awards nominated flower delivery subscriptions service, has landed a £3.75m investment from Burda Principal Investments, MMC Ventures and a number of angel investors.

Founded in 2013, London-based Bloom & Wild allows its customers to receive freshly cut flowers through their letterbox, sourced directly from the growers.

The company claims to deliver tens of thousands of bouquets every month in the UK and Ireland.

Following a £2.5m funding round in 2015, this finance will be used to develop new products, improve its corporate gifting business and expand across Europe throughout 2017.

Aron Gelbard, co-founder of Bloom & Wild, commented: “Our mission is to make sending and receiving flowers a joy, using technology to turn emotions into an action in the simplest and most beautiful way possible. This attention to detail sits as a core value to our ambition to be Europe’s most loved flower brand.”

Christian Teichmann, managing director of Burda Principal Investments, commented: “We see great potential for further growth both in and outside the UK. Bloom & Wild fits perfectly to our portfolio of consumer brands and our increasingly strong presence in the UK. We are excited to become a partner of Bloom & Wild and its strong management team.”

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