Bloom & Wild raises £2.5m for ‘flowers through the letterbox’ service

Series A round led by MMC Ventures will help two year-old start-up to trial new products and fuel website and app development

‘Flowers through the letterbox’ subscription service Bloom & Wild has secured £2.5m Series A funding from MMC Ventures, with backing from existing angel investors including Samos, Catamaran Ventures and Scott Sage.

Launched in 2013 by Aron Gelbard and Ben Stanway, London-based Bloom & Wild is an online florist which uses special letterbox packaging to allow freshly cut bouquets of flowers to be delivered through any standard letterbox.

The company claims to deliver thousands of bouquets nationwide every week and now has iPhone and Android apps so that flowers can be ordered on-the-go.

The funding will be used to support further website and app development and to trial new products.

Bloom & Wild’s Gelbard commented: “We set out to create a flower brand that our customers genuinely love, with a focus on the best possible experience in buying and receiving flowers.

“Today’s funding marks an exciting next step – we look forward to working with Dolan and the team at MMC as we continue improving the proposition.”

Camilla Dolan, investment director at MMC Ventures, continued:

“Gelbard and the team have built a fantastic product with Bloom & Wild, which we are really proud to be supporting.

“We’ve been particularly impressed with the approach they have taken to applying technology to creating a perfect gift experience for flower lovers. The MMC team have significant experience in supporting and helping to scale on-demand businesses, so we’re excited to start working closely with the team over the coming months.”

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