Europe’s 25 Corporate Startup Stars winner matches new products and brands with in-house investment
Car manufacturer BMW works closely with start-ups to create new brands and enter new markets, with BMW i Ventures investing in start-ups and operating as a facilitator between the organisation and its portfolio companies.
Another innovative programme at BMW is the BMW Startup Garage, a start-ups gateway into the multi trillion dollar automotive industry, it offers a no-strings attached, co-development partnership, as well as a network of top automotive engineers and managers.
Moovit is one of BMW i Ventures’ most successful investments. The Israeli start-up built a global public transit navigation application with more than 35 Mio users and integrated DriveNow, BMW’s car sharing offering, into the app as well.
Image courtesy of SVC2UK CEO Summit 2015.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 644104.