Box Upon Time secures £160,000 to improve baby clothing ‘taste forecasting’

Seed round to see growth of “hand-picked” clothing subscription service

Early-stage baby clothing company Box Upon A Time has closed a £160,000 seed round led by private investors to develop its ‘taste forecasting’ formula.

The deal was backed by Jean-Charles Naouri, CEO and chairman of Euris and Groupe Casino, and Serge Weinberg, CEO and chairman of Weinberg Capital Partners.

Founded in April 2014, London-based Box Upon A Time operates a monthly subscription service; sending boxes of designer baby clothes based on the parents preferences and the baby’s details such as size and style.

The business has already attracted over 50 brands including Diesel and Australian label Rock Your Baby, and claims to pass on discounts of up to 60% to its customers.

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