‘Brand Britain’ continues to drive exports despite Brexit vote

The US, Australia and Germany are eBay sellers top export markets, with clothes, shoes and accessories the most popular British products

UK online small businesses have continued to trade on ‘Brand Britain’ despite Brexit, thanks to positive perceptions of quality and good customer service; according to the eBay for Business Index.

24% of eBay sellers surveyed said they had seen an increase in interest in buying British compared to 12 months ago ahead of the June 2016 referendum.

Around 93% of the 200,000 small businesses that trade on eBay in the UK currently export overseas to an average of 20 different countries, with 10% of respondents planning to enter new markets this year.

According to figures from the Office for National Statistics (ONS) , the UK exported £550bn worth of goods and services in 2016, with the US, Australia. Germany, France and Italy the top five export markets for British goods on eBay.

Clothes, shoes and accessories were the most popular items for overseas customers, followed by vehicle parts, mobile phones and communication, home, furniture and DIY, and sporting goods.

However, the survey highlighted the threat of protectionism to exporters: 32% of those surveyed claimed the rise of protectionist policies would harm their ability to trade overseas.

Gareth Jones, marketing director at eBay in the UK, said: “Small business exports have had a strong 12 months, powered by the lower pound but crucially by the power of ‘Brand Britain’. The UK is going through a period of change that has led to fears that our image abroad could be harmed.

“But the business fundamentals of Brand Britain remain strong: trusted, quality products and good customer service. Small businesses are benefiting from this association and boosting their export plans to take advantage. This is good news for the economy and for eBay in the UK, which hosts over 200,000 of these enterprises, giving access to a global customer base of over 164 million people.”


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  1. Exports are helped by a weaker currency therefore the title of your article is not accurate. The Brexit vote to leave the European Union has helped exports massively. A better title would have been: ‘Brand Britain’ drives exports BECAUSE OF the Brexit vote.