Break30 backed for £200,000

Professional golf gains a new dimension following funding round


A company that has developed a new product designed to help golfers improve their putting skills has gained over £200,000 of funding.

Sheffield-based Break30 has developed the Puttlab programme which has been designed to analyse the skills of professional golfers. The company has been backed by the YFM Group managed Yorkshire & Humber Equity Fund (YHEF), which has invested £202,500 in the business. Puttlab uses ultrasonic technology derived from the medical industry to map the putting swing in fine detail. The data is then analysed using motion capture software to build a training programme and is being used by golfers such as Tiger Woods, the company says. Following the investment, Break30 plans to work with PGAs and golf clubs to develop structured training programmes around the world for both professional and amateur golfers. Break30, which has five staff, was the recipient of a grant from Yorkshire Forward but realised that it needed a larger investment to take its product to the next stage of development. YHEF says it saw the opportunity to back a well-established and experienced management team that have created a unique product. “Break30 and Puttlab are focusing on a new and exciting segment of the golf market,” said Chris Fitzsimmons who led the deal on behalf of YHEF. ” “Its progress to date has been impressive and with our funding we believe that they will quickly grow to become the leading putting training aid based on their scientific approach to improving a players putting style.” © Crimson Business Ltd. 2008

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