Brighter World Energy bags £500,000 to “tackle global energy crisis”

Seed investment from ClearlySo will help the business to scale in the UK - and therefore deliver more energy solutions to Africa...

A ‘profit for purpose’ start-up that wants to give consumers the power to solve the global energy crisis has secured a £500,000 seed round from investment bank ClearlySo.

Launched earlier this month by Cheryl Latham, Manchester-based Brighter World Energy has a dual mission: to offer socially conscious UK customers access to energy at “competitive tariffs” while also contributing directly to building solar-powered micro-grids in Africa.

Brighter World Energy will install one solar-powered micro-grid in Africa for every 2,000 customers that sign up to its service.

The start-up says that, when compared to the average standard variable tariff of the Big Six energy providers, it offers the average household up to £200 per annum in savings.

The business won’t be listing on price comparison sites, instead it intends to attract customers directly; “We can cut costs and build real sustainable infrastructure in communities around the world that need it most.”

Latham commented: “We’re here for those conscious consumers who want a good deal, but also want to use the power of their purchase to do some fundamental good in the world.

“With more than a billion unconnected people around the world, making a simple switch here at home will turn on the lights for villages in Africa for the very first time. Everyone should have the same right to access energy, no matter where they are born.”

ClearlySo investment director, Hayley Collen, further commented:

“There is a clear correlation between access to energy and inequality. Brighter World Energy is helping solve this problem by leveraging the power and consciousness of the British consumer to provide access to clean energy for those who need it most whilst getting a competitive price for their own fuel.”

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