Brighton start-up Brandwatch snags $33m to break US market

Social media monitoring business plans to use Series C round to invest in product and strategic partnerships

Brandwatch, a social media monitoring start-up, has completed a $33m Series C round led by Partech Ventures with involvement from Highland Capital Partners Europe and Nauta Capital.

Founded in 2007, the Brighton-based company provides brands and agencies from around the world with monitoring and analytics tools to track campaigns and gain demographic insights.

Brandwatch helps over 1,200 clients – including major global names such as Samsung, Cisco and Sony Music – trawl through more than 80 million websites such as Facebook and Twitter for valuable consumer data.

Following a $22m Series B round last year, the company will use the additional funding to “double down” on its core product, invest in strategic partnerships and open further international offices.

Brandwatch currently has operations in Paris, Berlin, San Francisco, as well as Singapore office, which launched in June this year.

In an interview with TechCrunch, Brandwatch CEO Giles Palmer, commented: “The direction is more deep tech, bringing in more data and joining shit up at the back-end.

“It’s a massive challenge. Our customers are too big to be refused by the social platforms, but it’s a ‘win win’ for all sides. The problem with Datasift was that it wanted to be the middle man. The future here is partnerships between the brands and the platforms and we’re close to both sides. We are the Switzerland of social data.”

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