Broadbandchoices.co.uk acquires mobile phone comparison site in major deal to expand reach
Purchase of Rightmobilephone.co.uk to drive launch of own-brand service for Young Gun-founded business
Leading telecoms comparison site Broadbandchoices.co.uk today announced the acquisition of UK mobile phone comparison site Rightmobilephone.co.uk, in a major deal set to expand its reach.
Founded by 2010 haysmacintyre Top Gun and Growing Business columnist Michael Phillips, broadbandchoices offers its consumers a comparison service for fixed-line communications services – broadband, home phone and digital TV.
Since launch the site has grown to become the UK’s leading Ofcom-accredited telecoms comparison site, receiving around 1.8 million monthly visitors in 2012.
The Rightmobilephone.co.uk deal represents the first acquisition made by the company since it received a major £10m investment from the Business Growth Fund in October 2012.
It rounds off what the Broadbandchoices described as an ‘eventful’ 18 months since the investment, which saw the London-based company expand its reach across Europe and expand its staff numbers to more than 70.
Having already acquired Rightmobilephone’s platform technology, the deal will see Broadbandchoices launch its own mobile phone comparison site to sit alongside its existing comparison services.
Rightmobilephone’s founders Neil McHugh and James Zielinski will join Broadbandchoices as part of the deal.
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Michael Phillips, managing director at Broadbandchoices.co.uk, commented: “We already have a solid footing in broadband, phone and TV services but mobile was the missing piece of the puzzle for us. The mobile phone market represents a huge opportunity for us and we are confident that our brand campaign will give us the edge in a competitive industry.
“It was important to bring the right partner on board and rightmobilephone’s technology is a natural fit for our business that will let us rapidly launch and further develop mobile comparison services for our customers both in the UK and abroad.
“I am relishing the opportunity to grow this part of the company over 2014 and look forward to the launch of our new mobile phone comparison service this Spring.”