Broadbean acquired by DMGT

The online job advert company is bought by the Daily Mail group

Broadbean Technology, which provides online job advert distribution and response tracking for the recruitment industry, has been acquired by Associated Northcliffe Digital (AND), the digital consumer division of DMGT.

It is the 14th company to be acquired by AND which is aiming to build part a leading position in the classified advertising spaces of recruitment, property, motors and dating.

Broadbean, established in 2002 by Kelly Robinson, has doubled in size every year, has over 1000 clients and distributes 1.5 million adverts every month and is accessed by over 25,000 users every day.

The 50-strong company will retain its brand name and will continue to be led by its existing management. However, it feels that it will grow more rapidly as a part of a bigger company.

“In our first meeting with AND we were introduced to a team of people who truly understood our business,” said Robinson. “Through discussions it became quite apparent that they would be the ideal group to help accelerate our global expansion.”

Dan McGuire, managing director of Broadbean added: “This is a very exciting time for the business. We have an ambitious international strategy and our board felt that AND, with its impressive global reach, was the right home for Broadbean. With the substantial backing of AND, we have every intention of becoming a significant global player in the near future.”

Crimson Business Ltd. 2008

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