BT’s latest product could mean small businesses never miss a call again

Telecoms provider launches BT One Phone as part of plan to increase its 1% share of mobile market

BT Business today announced a return to the mobile market with the launch of its brand new product ‘BT One Phone’, which it claims will allow businesses to never miss a call again.

The product has been launched to respond to a rise in flexible and remote working. According to BT, 40% of businesses now have employees that work remotely and 70% of companies won’t use mobiles because of the poor call quality.

The service, which is hosted in the cloud, will allow companies to incorporate their office phone system into a single service delivered on a mobile phone – using a BT One Phone SIM. Multiple numbers can then be diverted to one phone with users able to answer calls from any location. The SIM is compatible with all mobile phones, but is optimised for BT products.

To install the system, in most cases BT will create an indoor mobile network in each business’ premises to ensure a call quality that is equal to a landline. Once users exit their offices, the network will switch “seamlessly” to BT’s mobile virtual network operator (MVNO) – now EE.

The service also offers a cloud based reception call platform – BT One Phone portal – which allows administrators to add and remove employees and create call groups as well as the option to forward calls to relevant colleagues.

There are two offerings, One Phone Office, which BT is deeming its “flagship” product and One Phone Professional, which is designed as a stepping-stone product for companies who aren’t quite ready to replace their onsite phone system but want to get access to some of the features of Office. Office should take 12 weeks to implement and Professional eight – the Professional package doesn’t include the onsite mobile network.

Initially aimed at companies with between 20 and 250 employees, the brand has plans to expand this in both directions. BT currently only have a 1% share of the mobility market so the launch is part of a larger two year strategy to ultimately offer businesses and consumers a full inside-out network – and increase its presence in general in the small business telecoms market.

Pricing was not disclosed at the briefing at the BT Tower today, but it is said to be “comparable” to other offerings.

Graham Sutherland, CEO of BT Business, remarked:

“With an increasingly mobile and demanding workforce, businesses need communications technology that is as flexible as they are. Missed calls mean missed business.

“Today’s announcement, combined with the upcoming launch of our 4G services demonstrates our ongoing commitment to the increasingly mobile UK workforce.”

The product is currently being trialled by a range of companies and industries and is available to buy now.


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