Bubblegum Lane: Cherish Sadomba

The creative start-up's founder tells us about how she finally turned her business idea into a reality and the challenge of launching her first business

Name: Cherish Sadomba
Company name: Bubblegum Lane
Location: London
Date launched: 19/06/2015 
Website: www.bubblegumlane.com

Tell us what your business does:

It’s a professional platform and app that encourages self-branding and can be used as a multi-promotional tool. The app is a space in which individuals can scope out their own ventures collaboratively with other like-minded individuals, and where brands can benefit by formulating lasting relationships with creatives in different parts of the world.

Bubblegum Lane can be utilised as a marketing strategy tool for brands, we hope this direct dialogue will have an impact on how we buy and exchange services.

Where did the idea for your business come from?

My initial thinking stemmed from the idea that the future will be a lot different from now, due to the generational shift in how we make reviews, buy and exchange. More people are branching out and establishing themselves via online mediums.

Bubblegum Lane hopes to aid them with a platform where they are strictly headhunted, able to collaborate, hire and book creatives in a professional setting. We hope to encourage networking with people who are uniquely talented in a space where everyone needs each other’s skills.

How did you know there was a market for it?

After numerous discussions with people around us and the obvious social changes we’ve experienced, we quickly realised that although there were platforms people could use in order to monetise their hobbies and interests, it was crucial to have a platform where creatives could network for the purpose of formulating business opportunities.

What were you doing before starting up?

I was working full time in a small local café as a waitress.

Have you always wanted to run your own business?

I have always wanted to run a creative business or one that encouraged creativity but ideas always ended up remaining as ideas. This is something that has potential but I am sure we are not the first or the last business to do it.

How did you raise the money?

This has all been managed and self-funded by myself so far.

Describe your business model and how you make money:

There is plenty of ways a platform like ours can reach wider audiences so therefore plenty of scope for our users to get much more from it. That is our current goal.

What challenges have you faced and how have you overcome them?

Plenty; considering we haven’t started a business before but we are dealing with them as they come along.

What was your first big breakthrough?

Receiving positive reviews from people who would like to use the platform.

What advice would you give to budding entrepreneurs?

There is always room for trial and error so long as you go at a steady yet constant pace. Be prepared to be ill-prepared.

Where do you want to be in five years’ time

Being the first go-to platform for organisations looking for people with niche skills from around the globe.

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  1. App for self branding? Sounds interesting, I’m going to download and try it.
    Pippa Clark, Putney