Business world needs women’s natural skills

Mentoring key to encouraging more female entrepreneurs

A group of UK business leaders has today called for better support for aspiring female entrepreneurs, to help revive Britain’s economy.

At a roundtable debate, the panel, which included chief executive of Ariadne Capital, Julie Meyer, and founder of JoJo Maman Bebe, Laura Tenison, discussed key elements that make a successful female entrepreneur, and emphasised the benefits of mentoring to help women into business. The discussion concluded that women need to utilise their natural abilities of multi-tasking and communication, as well as their nurturing approach to business and staff.

Tenison, who was named Veuve Clicquot Business Woman of the Year 2010, said: “Women are natural fixers and cultivators and it is these exact elements that need to be employed in their approach to business.

“This has certainly been my approach to JoJo Maman Bebe, by treating my business as a child. I gave birth to it, developed and invested in it for the long term – something that I believe is a key differentiator for female entrepreneurs today.”

The debate comes as Veuve Clicquot launches its call for nominations for the 2011 Business Woman of the Year awards. Now live in 16 countries, it is the first international award created specifically to recognise the contribution that women have made to business life.

Brand director of Veuve Clicquot, Elsa Corbineau, added: “With only five women CEOs in the FTSE 100, it’s clear that more needs to be done to nurture rising talent.”

© Crimson Business Ltd. 2010

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