Buying data lists: What you need to know?
Because knowledge is power
Acquiring new customers is never an easy task. One approach is to buy ‘customer data’ from specialist data providers to help them. This data provides details on individuals who might be interested in purchasing your product or service. It usually includes contact information as well as lifestyle data, for example, what car a person has, so you can determine how likely this particular individual will buy your product or service.
To be sure that you have prospect data that adheres to the guidelines, check how the data was collected and if prior consent for contact by the individual was provided. There’s no point for example, spending £500 on customer email addresses when none of the people on the list have opted-in to receive information via email or SMS as it’s a waste of your time and money.
You can also get lists that have been verified post sign-up. These will cost more but are undoubtedly more valuable.