CANDDi secures £100,000 in funding

Company plans to develop its software and increase its team


Digital start-up CANDDi (Campaign and Digital intelligence) has secured £100,000 in investment from Northstar Ventures to develop its web analytics and marketing platforms, and fund recruitment.

Launched in 2009 by Tim Langley and Tom Cheesewright, CANDDi’s technology allows companies to track customer behaviours, which then helps them direct their marketing strategies more successfully towards the customer.

The web-based product is being developed for car dealers and manufacturers initially, but CANDDi says it plans to expand into other sectors, including ecommerce, as the company grows and is already looking towards securing additional venture capital funding.

According to Langley “websites are terrible at converting visitors into customers. It’s very hard to know who has been to your website, and why they didn’t buy something or make an enquiry.

“We help companies to better understand their prospects and respond appropriately with tailored offers and messages, or a more individual approach.”

Dr Richard Exley, head of the Proof of Concept Fund at Northstar, commented: “CANDDi really impressed us with their new approach to web analytics and sales-lead generation – and the fact that they can convert window shoppers into customers.”

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