Casabu

The flash sales site guaranteeing mums and small children the lowest prices on gifts and toys

Founder: Rachel Oxburgh
Launched: May 2012
Website: www.casabu.com

With the UK market for products targeted at mums and small children estimated at £2bn, founder of Casabu Rachel Oxburgh has found a lucrative sector to tap into.

Launched in May 2012, Casabu is a flash sales site providing up to 80% discounts in as many as 15 sales every day, on products that range from children’s toys to maternity wear and jewellery.

The only such site to offer a price guarantee, Casabu offers to refund the price difference to customers, should they find an item cheaper elsewhere.

Chosen above competitors, the flash sales site has signed a partnership deal with children’s clothing sales company Junior Style, which provides the flash sales site with access to hundreds of brands and thousands of customers.

With big brands such as Lego, Playmobil and Sylvanian Families selling through the site, Casabu is expecting a turnover in excess of £5m in its first year.

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