Bucking the recession by turning British events into a commercial success

Company: Choconchoc
Founders: Kerr Dunlop and Flo Broughton
The proposition:
Choconchoc is a family business started by a father and daughter team, offering original handmade chocolates – with every design fashioned out of plaster by hand

Established eight years ago in a Somerset barn, Choconchoc has used special occasions to its advantage two years in a row to boost the business, and so far this year it has seen an 8% increase in sales.

Flo Broughton was commissioned for William and Kate’s Royal Wedding in 2011 and designed a limited edition range of handmade chocolates. Following the success of the Royal Wedding collection, Flo and her team decided to create another limited edition selection for the Diamond Jubilee.

From regal crowns to lollipop Union Jacks, the handmade collection has already attracted thousands of orders and the team is expecting a significant surge in sales.

Flo also saw the Olympics as a superb chance to create a Best of British collection: “With the influx of tourists and visitors we felt a series of products that epitomised London would be a hit. We picked symbols like the famous black cab, red London bus and Union Jack and we’re delighted with the result. We think this collection will make perfect souvenirs.”

Buoyed by this success, Choconchoc is going from strength to strength. Its new factory is now four times the size of the original barn, where the business began, to cope with the growing demand for their handmade chocolate gifts.


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