Cisco warns businesses to watch out for “digital double-edged sword”

New report finds 29% of UK companies are yet to adopt digital technologies with company culture is said to be key to success of digital roll-outs

UK businesses are at risk of their digital strategy “going off track” by failing to foster the right company culture, a report commissioned by Cisco with the Institute of Cultural Capital (ICC) has claimed.Polling 3,000 UK workers, the survey also suggested that 29% of companies aren’t adopting digital technologies despite the fact that the majority (67%) of employees believe digital technology has a positive impact on the way they work.

26% of employees said their ideas had been dismissed when they had suggested a new tech platform or tool to a member of leadership, with “nothing having come of it”.

Of those businesses that had implemented new digital technology, 40% of the employees surveyed said the tech hadn’t “been explained effectively to them”.

In order to achieve a successful digital strategy roll-out, Cisco says its findings highlight that encouraging employee confidence in digital tools and creating a “positive digital culture” are essential.

Additionally, Cisco has advised businesses not to rely on millennials joining the workforce to bolster their strategy as it won’t solve their “digital woes”.

UK & Ireland chief executive, Phil Smith, commented:

“There’s no doubt that organisations today face a digital double-edged sword. On the one hand new technologies are continuing to re-invent what is possible in the workplace and it is clear business leaders and employees alike understand the potential benefits digital technology can bring.

Building a website for your business idea is easier than you might think. Our online tool ranks the top website builders that offer free trials.

“But our research reveals that without first fostering the right culture in the workplace and following a few golden rules when engaging with employees, it’s possible for digital roll-outs to go off-track.”

Simeon Yates, director of Institute of Cultural Capital, added:

“This report [shows that] organisations’ ability to become digitally ready is firmly in their own hands.”


(will not be published)