Cloud-based platform AppInstitute secures $750,000 in funding

Start-up says more than 60% of online purchases in the UK are on a mobile device

Cloud-based mobile app creation service AppInstitute has received a $750,000 investment to improve the development and support services they offer to small businesses.

The Nottingham-based SaaS (Software as a Service) platform was founded in 2011 to allow small and mid-sized enterprises or individuals with little technical knowledge to create their own app for iPhone and android devices. The company offer a variety of services depending on the needs budget of the client.

Research revealed by the company indicates mobile apps are becoming the primary place for consumers to do their online shopping – suggesting start-ups would do well to focus on this area from the outset.

According to the company’s own statistics there are more than 50 million Smartphone users in the UK, 64% of which use apps to shop online – with many consumers using mobile apps up to four times more than mobile websites. More than 60% of online purchases in the UK are on a mobile device, making it an estimated $10bn industry.

AppInstitute founder and CEO, Ian Naylor, said: “With our powerful user-friendly design tool, regardless of your business size, you can create the exact app that you need to effectively engage and expand your business’s customer base”.

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