Competition launched to enable start-ups to pitch to John Lewis

StartUp Britain’s PitchUp scheme returns, offering start-ups the chance to feature in retail chain’s stores

Start-ups are invited to apply for their opportunity to pitch to key buyers for retail giant John Lewis. Led by national enterprise campaign StartUp Britain, PitchUp 2013 follows the success of the first pitching campaign launched last year, which saw 400 start-ups compete for 12 places to pitch to John Lewis. Businesses have until March 10 to apply for their opportunity to join the pitching event, set to take place in April. After pitching to John Lewis, the 12 successful applicants will be offered mentoring support on design, pricing and packaging from the buyers. The second PitchUp competition comes as John Lewis celebrates its 150th birthday and StartUp Britain is also seeking iconic and innovative British products to be featured in the store as part of the celebrations. StartUp Britain co-founder Emma Jones commented: “We’re seeing record numbers of businesses starting up, with more and more people starting out small and online. “One of the biggest challenges can be getting products in front of top buyers.  This competition gives them a really great opportunity to find out what it’s like to work with British institutions like John Lewis – and set them on their journey to become the retail stars of the future.”


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