Corporate businesses struggling to compete with start-ups “in the war for talent”

New study finds 68% of corporate employees would work in a smaller start-up if they had the opportunity

Corporate businesses are finding it difficult to compete with start-ups “in the war for talented employees”, according to new research published by

Surveying 1,027 people working in companies with over 500 employees, the study found that 86% of corporate employees wanted to leave their jobs with 65% stating that working in a start-up would be “their dream job”.

The study also reported that two thirds of corporate workers would work in a smaller start-up if they had the opportunity, with “team morale and a creative and dynamic environment”, “a sense of purpose”, and “the chance to progress your career as the company grows”, cited as the three main benefits of working for a start-up business.

In comparison, “office politics”, “lack of recognition”, and “lack of career progression and purpose”, were the most common reasons given to wanting to leave the corporate world.

The study is said to reflect how changes in the world of work are increasingly benefiting early-stage businesses and start-ups, as co-founder and managing director, Eiso Kant, discussed:

“This research shows that traditional corporates are losing the battle for talent.  What matters more to people now is a sense of purpose and being part of something, which is where star-tups do so well.

“Over 1,000 jobseekers have applied for start-up jobs through us in the last 30 days and we’ve had over 6,000 applicants in the last three months.”


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