Coventry postgrad wins YogaBugs franchise

Overall package worth over £10,000

Simon Duong, a postgraduate student at Coventry University, has outshone more than 2,000 other applicants to win a free franchise contract with YogaBugs, a fast-growing provider of children’s yoga classes.

Duong, who already boasts a first-class honours degree, won his franchise after submitting a two-page business case, and then making a short presentation to a panel of expert judges including Mark Goode, CEO of YogaBugs. The franchise package includes free business and teacher training, as well as marketing support, and is thought to be worth over £10,000 in total. Having received his franchise at this year’s Midlands Business Awards, Duong said: “I knew of YogaBugs through the company’s appearances on Dragons’ Den. Yoga is a tried and tested activity, and its popularity in this country is increasing. “In the same way that Jamie Oliver’s campaign has been transforming school dinners, I believe the YogaBugs programmes have the potential to get more children active.” Founded eight years ago, YogaBugs earned national acclaim on Dragons’ Den in 2006, when founder Fenella Lindsell received – and rejected – several offers of investment from the Dragons. YogaBugs has since sought to grow via an extensive international franchise network, providing opportunities both in the UK and overseas. For details, please go to


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