Crowdcube launches affiliate programme with Startups deal

Platform announces partnership with Growing Business’ sister site

The world’s first equity-based crowdfunding website has announced an affiliate partnership agreement with Britain’s most popular website for entrepreneurs. Crowdcube has today confirmed the launch of a branded crowdfunding site from Startups.co.uk – sister site of Growing Business, and the recipient of more than 200,000 unique visits per month.

The deal sees Startups become the first small business community to join Crowdcube’s affiliate programme, through which partners are given a branded crowdfunding portal in line with Crowdcube’s equity-based model.

The new platform will allow Startups to extend the solutions it offers its readership. In November Startups launched a partner site, Small Business Logos, to provide low-cost branding services to the entrepreneurs who use it.

Startups’ crowdfunding site will give readers an alternative method of raising seed or growth capital for their start-up, as well as the opportunity to support their peers by investing upwards of £10 in other entrepreneurs’ business ideas.

Crowdcube – a start-up itself, having only launched in February 2011 – has raised over £2m for small and growing businesses to date, and in November hosted the world’s first £1m crowdfunding deal, raised by The Rushmore Group.

Darren Westlake, CEO of Crowdcube, said of the partnership: “We expect deals, such as this one with Startups, to increase the number of small businesses finding finance through crowdfunding. That’s good news for businesses and good news for the economy too.”

David Lester, founder of Crimson Publishing (Startups’ and Growing Business’ parent company), added: “Crowdfunding business finance is a game-changing concept that puts the power firmly in the hands of entrepreneurs.

“We’re excited that users of Startups will be able to access information on raising finance, as well as have direct access to an innovative way to solve the problem, from our site.”

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