Crowdsourcing and categorisation

Collating and categorising data is another key area to look out for this year

1. Social discovery
2. Curation
3. Social commerce
4. Gamification
5. Crowdsourcing and categorisation
6. Freemium and subscription models
7. Niche social networks
8. Location-based apps
9. APIs
10. Customisation

Social discovery is also being fuelled by crowdsourcing – that is, seeking and compiling responses or opinions from ‘the crowd’ – and a number of start-ups have sprung up in this space in recent months.

Launched in September 2011, Top10 is a great example. The company enables users to compile ‘top 10s’, on everything and anything, from the top 10 Blondie songs to the top 10 hotels in Paris, either online or through its app on Spotify (for musical top 10s). Users can discover crowdsourced recommendations relevant to their needs, such as the top 10 chill out songs or dance anthems, as well as creating their own personal lists.

Then there’s MoodPanda, a new start-up aiming to take the pulse of the nation by encouraging users to share and track their mood each day, through its website or free iPhone app. Through a number of tools such as graphs, it can help individuals to track conditions such as depression, and identify patterns and lifestyle factors, as well as offering an interesting insight into the national psyche.

And let’s not forget Pinterest, one of the fastest-growing websites of all time. The site enables you to ‘share and organise’ things you love (primarily images and infographics) in turn, helping others to discover cool new things on the web. You can search for keywords to find content on areas you’re interested in, such as ‘Start-ups’ or ‘Entrepreneurs’.


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