Davina McCall heads up seven-figure investment in TV and learning app for pre-schoolers

Hopster offers library of U-rated on-demand shows

On-demand children’s TV and learning app Hopster today announced it has raised a seven-figure sum from a group of leading investors, including television presenter Davina McCall.

Founded by Nick Walters, Hopster is an iOS app aimed at children aged between two and six, providing them with a large library of on-demand children’s shows via a £3.99 per month subscription model, as well as a range of educational games.

Since launching five months ago on iPad, Hopster has been featured of one of Apple’s ‘Best New Apps’ on its UK App Store, and has become one of the top 20 downloaded apps for children aged five and under.

It is the first app in the UK to receive a ‘U’ rating from the British Board of Film Classification (BBFC), signalling Hopster’s suitability for children of all ages.

The seven-figure investment, the exact terms of which were not disclosed, comes as Hopster releases iPhone and iPod touch versions of its app in order to widen its reach in the UK – 77% of families with children between two and six already have access to an iOS device.

The investment comes from a group of leading institutional and private investors, including TV presenter Davina McCall, senior media executives Bhavneet Singh and Tony Orsten, and the government-backed Angel CoFund.

Davina McCall said: “As both an investor and a mum, I’m so excited about the potential in Hopster. As a parent, you’re always concerned about screen time.

“You want apps that are fun but also educational and the people behind Hopster seem to have found the sweet spot in getting that balance just right. The U-rating alone should assure parents that Hopster is the safest choice for their toddlers.”

Nick Walters, founder of Hopster, said in a statement: “Hopster’s success is evidence that the trends which inspired us to launch Hopster in the first place are really accelerating. Kids are more at home than ever on all devices – from tablet to TV – and parents are more and more comfortable with their kids’ digital lives.

“Seven out of ten parents agree that touch screens can help their kids develop new skills. We’re seeing real demand for trusted, high-quality services like Hopster and that’s only going to increase.”

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