Dentist booking platform Toothpick acquired by WhatClinic

Purchase of Startups 100-listed company will enable healthcare comparison site WhatClinic to add booking appointments to its offering

Nationwide dentist booking platform Toothpick, featured among the top 100 start-ups of 2015, has been acquired by international healthcare comparison site in an undisclosed deal.

Launched in March 2013 by Sandeep Senhera and Jozef Wallis, Toothpick seeks to “make dentistry more consumer friendly” via its service which connects NHS and private dentists with patients using real-time appointment availability, pricing, reviews and profiles.

In May this year, the start-up claimed it had over 800 practices signed to it site, with 70 new practices joining monthly,  and was looking to expand in the US.

Its purchase by WhatClinic; a ‘Tripadvisor of private healthcare’ which enables users to compare dental, plastic surgery and medical aesthetic clinics, will introduce Toothpick’s booking software to WhatClinic’s service and “fast-track the site’s move towards real-time booking for its million monthly users”.

On the acquisition, Toothpick’s Senhera said:

 “Since 2013 we have worked closely with UK dentists to ensure that their spare appointment availability (now totalling over three million live appointments slots) is automatically published online. This is just the beginning. By joining forces with WhatClinic, we are able to open up our easy-to-use booking system to many more patients and clinics, not only in the UK but all over the world. It’s a very exciting step for the Toothpick team.”

WhatClinic founder, Caelen King, added:

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“Toothpick has worked incredibly hard to offer a seamless end-to-end booking solution that works effortlessly for UK dentists. 1.7 million patients use our site every month and we are committed to providing them with the fastest, most comprehensive service when it comes to finding and booking treatment.”


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