Design support for innovative firms
Why the Design Council is emphasising the importance of collaboration
The Design Council has been working with the private and public sectors to ‘help people do what they do, better’ for over 60 years.
British designers have a global reputation and the Design Council is determined that should continue and grow. It is involved with Good Design Practice, a campaign run by the UK Design Skill Alliance, aimed at helping schools, universities and design firms learn about design better.
The Council is encouraging innovative solutions to healthcare issues through the ‘Design Bugs Out’ initiative. It challenges furniture and technology designers and manufacturers to help reduce healthcare-associated infections, like MRSA and C.difficile, through effective hospital furniture design.
The Council worked with Isis Innovation on a pilot project offering design support to start-up technology businesses at OxfordUniversity; it is now working with government agencies to extend design support to more technology transfer offices (TTOs) and raise awareness of the benefits of collaboration.
Its guide to sustainability and sustainable design (available from the website) helps designers and businesses to think more about the value of sustainable design.
The Good Design Plan outlines the Council’s strategy for 2008-11. It covers five areas: building the UK’s capacity to innovate and deliver world-class brands, products and services; driving the development of new solutions to UK social and economic challenges; boosting high-level skills in design to support a competitive creative economy; championing good design and emphasising its importance to social and economic success; and finally, for the Design Council to be recognised as an exemplar design institution.