Digital health start-up uMotif crowned Cisco BIG Awards champion

Winning company hopes to use $200,000 prize to “change the healthcare landscape”

Health management app uMotif was awarded 1st place at the Cisco Big Awards final last night, during a ceremony held at IDEALondon.

The prize for the winning Internet of Things company included a $100,000 cheque as well as a 12-month package of mentoring and advice from Cisco, communications agency Octopus, talent management specialists Right Management, marketing agency DNX and law firm Bird & Bird, worth another $100,000.

The event saw six finalists pitch their ideas to the judging panel, which was chaired by CEO of Cisco UK, Phil Smith, and included last year’s winner and one of the Young Guns Five to Watch for 2014, Jenny Griffiths of Snap Fashion.

uMotif’s innovative and engaging health platform, which enables patients to monitor and manage their health and wellbeing, was a unanimous winner amongst the judges, with the business’ “maturity” and “social element” being particularly praised.

Recipe app and digital supply-chain management service Actual Experience were awarded second and third prize respectively, winning $25,000 and $10,000 each.

Commenting on the win, Bruce Hellman, co-founder of uMotif said: “The BIG Awards provides a tremendous platform for our growth. With the backing of Cisco and its partners we look forward to changing the health care landscape. We see an exciting future for people-centred healthcare, enabled by digital technology.”

Phil Smith added: “The talent that these awards discover never fails to astonish me, and is just a snapshot of the technological ingenuity within the UK tech start-up community. We were all hugely impressed with the calibre, ambition and courage of all our innovators at the exciting Cisco BIG Awards Finals.

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“We have found a brilliant winner in uMotif, and look forward to working more closely with Bruce, his team and all of our winners going forward. We’re genuinely excited to see what the future holds for them.”


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